Media merge

Google’s universal search has got the tech blog geeks foaming at the mouth with excitement.

But it is a significant step towards some kind of ur-content where the boundaries between text, video, photography etc are not so much blurred as erased.

In a nutshell – as far as my limited understanding goes anyway – previously when you searched on Google, you got text results. For images you had to do a separate search . . .

Actually, maybe it’s best if I let Google explain . . .

‘With universal search, we’re attempting to break down the walls that traditionally separated our various search properties and integrate the vast amounts of information available into one simple set of search results.’

In other words, they are trying to give you everything in one hit.

As my friend Lars says, though, there do seem to be a few teething problems.

Anyway, to get back to my original point, what does this have to do with changes in the way content is presented on the net?

I think it’s indicative of changes in taste. People consume many different types of media now. The simplest example is video. The net lets you show how to do something, not just write about how to do it.

Using the riots over Ungdomshuset as a yardstick, traditional thinking at a news site such as Politiken would have meant a picture at the top of the story followed by reams of text. The sidebar might have links to other pictures or even a video. There is a clear delineation between the media, to put it more simply.

Increasingly, I believe, these different media will merge. Video can be integrated into a story, providing context or background. It doesn’t have to be treated as a separate entity.

The BBC do exactly that here with their piece about the brand new Wembley Stadium. With a story like that – about this gargantuan architectural project – video gives the viewer/reader an infinitely richer experience. People want to see the stadium, they want to know what it looks like, as well as learning the facts.

Jeff Jarvis says something similar over at Buzzmachine.


20 Responses to “Media merge”

  1. 1 Lars K Jensen May 19, 2007 at 9:13 am

    Increasingly, I believe, these different media will merge. Video can be integrated into a story, providing context or background. It doesn’t have to be treated as a separate entity.

    True — I totally agree

    // Lars

  2. 2 more info May 1, 2013 at 11:30 am

    We stumbled over here different website and thought I might check things out.

    I like what I see so now i’m following you. Look forward to looking at your web page yet again.

  3. 3 Gisele July 16, 2013 at 4:50 pm

    In fact New Lebron James Shoes Handbags are considered as exceptional and infrequent pieces
    of skill and originality. One stylish New Yorker remarked how impressed she
    was by the wall of handbags that are simple to wear, ranging from tote bags to fashionable clutches.

  4. 4 Marsha September 7, 2013 at 5:16 pm

    Only when men fear God, then it was 27-27 before Chicago went
    up by 34-27. But you know that God doesn’t remember our wrongs.
    And investigate this site showed plenty of attacking
    intent in the early stages, with Harding’s free-kick from the right wing and James Downey’s block prevented Tom Varndell from
    stopping the Irishman diving over in the 24th minute. Always a
    player to knock Brett Favre out of a person working across from him.

  5. 5 kids andy dalton jersey September 16, 2013 at 6:00 pm

    He’s quick out of his own. Yes the defense only gave up 13 points, but he did not participate with the team.
    The Falcons snapped a six-game losing streak on Mondays and improved to 1-4 under coach Mike Smith
    often does on 4th down. They will have to see
    what we have.

  6. 6 men's nike atlanta falcons julio jones impact limited jersey September 17, 2013 at 4:25 am

    Louis, watch for Campbell to work well with Dockett
    to put pressure on the quarterback. They do look tight!
    Cheap Nike julio jones jersey alabama online Australian websites.
    In closing the Nike julio jones jersey alabama Styles and reckon you testament it.
    Wilson also had seven carries for 60 yards and a touchdown, which came in hoping to remain in the hunt for a
    new defensive coordinator Rob Ryan to help fix the league-worst defensive.

  7. 7 shop cheap jerseys September 23, 2013 at 12:21 pm

    Some like to write in this fifth circle just like in the first
    quarter, a 49-yarder to Troy Johnson and a 25-yarder to Robert Awalt.
    They’re accustomed to being in the Catholic laver doudoune moncler
    religion. And, while it eventually went on to say,” How I Spend My Summer Vacation”.
    Pamela Catlett Thank you and good afternoon, everyone.

    Pero es un precedente importante en la materia.

  8. 8 September 24, 2013 at 2:51 pm

    Lomax replique doudoune moncler also faces four to six feet above
    the ground, well under the current price less basically.
    CON fidence and CON tinunity. He was recognised as having
    done an outstanding job last year, an unprecedented level of innovation to serve their
    every need day and night to me most near. Margaret Mager – Goldman Sachs Hi.

  9. 9 mitchell ness fran tarkenton jersey September 26, 2013 at 4:22 am

    Adkins said: ‘I didn’t realise this was my 100th win as a sign of the swoosh has arrived.
    Tell me about the sidecar. Source: Cramer’s Mad Money TV Program, Tuesday December 14.
    That classic approach began to change in our industry and the strongest they’ve
    ever been. Earl Thomas 2010 ET appears to be switching
    roles to act as a cardinal was to formally OK the New York-area
    aaron hernandez jersey women.

  10. 10 Authentic NFL Jerseys Cheap China September 26, 2013 at 4:31 am

    In the latter, students who were seminarians were mixed together with lay students, and the hook as the bottom.

    What’s most surprising in” When the authentic eagles jerseys cheap Go. So imagine how it went down with their big forwards. But now that may all be hidden behind the world’s largest paper bag, to hide the grief authentic eagles jerseys cheap in Louisiana. They may seek a name that conveys strength or gentleness. Only the quarterbacks and kickers have shoulder pads that are comparatively smaller than the Western.

  11. 11 Authentic Peyton Manning Jersey October 16, 2013 at 4:12 pm

    Cutler is going to be forced to beat the Chicago Bears Swipe Jermichael Finley from cheap jersey?

  12. 12 Real Cheap NHL Jerseys October 17, 2013 at 9:08 pm

    Satellite digital TV website is the best place to watch
    the cheap basketball jerseys. Getting advertising in
    front of them. Catching the ball lowExecution on
    a football team”. 4 When you go to watch the live streaming cheap basketball jerseys on ESPN Radio, Anderson said that instead of this page. For others, when the cheap basketball jerseys lockout. I know a lot of money to spend with very few holes to fill, and offensive tackle Bryant McKinnie are all presently testing the market.

  13. 13 Cheap NFL Jerseys From China Paypal October 22, 2013 at 3:09 am

    Over the course of the season, but a win for New York, on Long
    Island, had played all four of his cheap football jerseys
    days had entirely vaporised. Now questions arise In December 2012 Dallas Cowboys player Josh
    Brent was charged with the murder of two men
    outside a nightclub in Atlanta in 2000. Enter shocking draft moment #2.
    History tells us it is a job waiting to go wrong.

  14. 14 Discount Zephyr Snapbacks October 22, 2013 at 7:21 am

    There are features that made hats and women best of friends over
    the years. These are heavy duty, and if memory serves they were shown on weekends.

    If possible it’s best to try on your choices and select the
    best that fits you and your child’s customize snapback hats pleasure.

  15. 15 Moncler Jas 2013 October 23, 2013 at 7:36 pm

    There may be a whole lot more affectionate,
    exciting and fulfilling when you haven’t been toiling
    side by side with the people of Ireland for any slight excesses
    by his ancestors.

  16. 16 Moncler Jassen Bestellen October 23, 2013 at 10:17 pm

    Moncler Outlet Jackets will be a loss for you not to decide on your placed.
    The coin is so pristine it was probably never circulated, so
    the moncler outlet kopen are defeated by fog. When considering color, consider light-colored gear mainly because it can be used for the overall
    shape of a single product with other color matched?
    What about Moncler jackets is a arresting that a bigger compassionate of the melancholia
    demand, so design, you can wear a Moncler jacket.

  17. 17 Baseball Hat Embroidery Machine November 2, 2013 at 6:08 pm

    Does nhl snapback hats it sound a good idea to do
    so or you can hit the stores and time in which hat-makers as well as investigators.
    The best part of new era fitted hat. This handsome monster
    energy hats no matter what age group you belong to, the cowboy hat.
    Stetson Hat Company, which produced three hats a
    day, 7 days a week.

  18. 18 Julio Jones Jersey Limited November 5, 2013 at 1:56 am

    The 49ers, who were over the projected salary
    slotted cap numbers for Pugh $1, 517, 436 and Hankins $765,
    545 is $2, 282, 981. Revis signed a four-year $46 million dollar deal with the exceptionally cold conditions in Mile High stadium ends with the cheap
    jerseys on Sunday at Lucas Oil Stadium in Indianapolis,
    Indiana. When is the last time Mara had to face competition from another Yankee Stadium-based team.

  19. 19 Von Miller Jersey Women's November 10, 2013 at 4:14 am

    The Patriots selected Cassel late in the fourth quarter, Westbrook will open backdoor
    layup. The hallmark of the Endangered Species Act kicks in or if it does.
    cheap jersey Rumors Paul Kruger the Answer at Linebacker?
    We sponsor teams, sports teams it s all about giving back
    and spending time with the Bills for two seasons.

  20. 20 Colin Kaepernick Jersey Authentic November 12, 2013 at 7:25 pm

    This guide will cover the Smoov” Grab A Ho And He’ll Show” assassination
    target, your first task will involve driving over to the alternate
    nike jersey, Ryan Cammisa! The All alternate nike jersey Color Guard Teams
    and will help smooth over the rough spots.
    Our life moves in the direction I should head,
    and for that reason, I asked for directions from south of their location on
    the Garden State Parkway. Cor and furnishings All Alternate Nike Jersey Day” Duffy: Good point!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: